Kyodo PR is the fastest-growing, and now largest independent listed public relations counseling firm in Japan. Established in 1964, Kyodo PR is engaged in all aspects of public relations, including overall counseling, media relations and promotional support for marketing and consumer sales. It is staffed with over 300 employees, over 70% of them being thoroughly trained specialists in all phases of communications programming. Japan's population and GDP currently stand at around 40% and 30% respectively, of that of the USA. Japan is a well-developed country with customers who appreciate quality. Foreign products are gaining popularity in Japan and the country is now the world�fs fourth largest importer of goods after USA, China and Germany. The conclusion is that the Japanese market cannot be neglected. There are more than 120 daily newspapers in Japan with a combined circulation of more than 68 million copies, larger than both the US and China. Magazines are also widely read and nearly 100% of Japanese households own a TV.