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Situation: |
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Aimed to generate awareness of services among general Internet users,
as a means to make usage of Internet to shop safely. In particular targeted web surfers and people who were not familiar with PC operations. |
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Strategy: |
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Establish clear corporate image and raise awareness of services, in terms of quality and advantages.
Strategy: Focused on media relations activities.
Well-recognized among PC magazine reporters, but in order to directly approach new users and general audiences, implemented focused approach toward quality news magazines, trendy/information and lifestyle magazines through organization of press caravans and demonstration sessions. |
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Results: |
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Coverage was carried not only in PC and trendy/information magazines but also general dailies, resulting in the spread of net usage concept for shopping using the security services of VeriSign. |
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Situation: |
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This is the Japanese branch of one of the world's top producers of mobile telecom equipment and other telephony devices. In Japan however, it has not established a clear brand recognition yet and resultantly not acquired enough market share. |
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Objective: |
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Clearly establish a corporate image as shaping the future of Mobile and Broadband Internet communications technology through its continuous technology leadership. |
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Strategy: |
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Continuously strengthened contacts with as many editors of high tech and business magazines as possible, and organized press conferences and press caravans. |
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Results: |
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Nippon Ericsson became at one a highly recognized brand in this competitive market. Every press release and any PR activity resulted in measurable coverage. |
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Situation: |
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First time to introduce services in local market, though they provided similar services via an outside company. Needed to promote and identify advantages/uniqueness of Adaptec's specific product among potential users (consumers). |
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Objective: |
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Building the client's corporate image and raise awareness of its product (quality and advantages). |
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Strategy: |
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In order to deepen the awareness of the product among journalists, we conducted many interviews only with key journalists, including online media. In this case, to access target audience quickly, providing detailed information for 1st tier journalists. Also we covered every other target media via press releases. |
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Results: |
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Coverage on key media, especially online articles had great impact on the number of their sales in this market, and also their unique business model was featured enough that could attract investors interests as well. Kyodo PR contributed to a rapid increase of users in the initial stage of their service launch. |
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