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IIn October 1998, Company A, one of Canada's largest life insurance companies and Company B, a Japanese middle-size insurer, reached an agreement allowing Company A to acquire Company B's business and establish a whole new life insurance company in Japan. The company started its operations from April 1, 2000.
Kyodo PR planned and implemented both internal and external communication programs including a series of events such as the announcement of the agreement, the establishment of the new company and the launch of its operations. Also we provided comprehensive research on competitors' communication strategies and results through the following activities. |
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Phase 1: Announcement of MOU |
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Kyodo PR counseled on strategic communications planning, prepared key messages and communication tools (internal/external). Also set up crisis management program including detailed instruction manual in case of a "leak" and finally planned and executed a press conference. |
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Phase 2: Announcement of Agreement |
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During the second phase, Kyodo PR analyzed previous announcement from the media point of view; followed-up communication programs and prepared proper method to announce the Agreement. |
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Phase 3: Post-agreement and Establishment of new company |
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On the last phase, Kyodo PR analyzed previous announcement from the media point of view; followed-up communication programs; offered marketing support programs for the launch of new company and consulted on the strategy, planning and production of company logo, name board, stationary, company emblem, company brochure, posters etc |
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| A major European medical and enzyme manufacturer closed down an enzyme factory in northern Japan as part of their worldwide business strategy. The factory was known as a successful industrial park model located in a rural area; thus, the influence caused by this closure was considerable in terms of negatively affecting the local economy and also employment. As other units of the company were still continuing their businesses in Japan, the key objective in the communication program was to keep its good reputation, gained until then, while implementing a smooth withdrawal of the business. Kyodo PR offered a detailed communication program and implemented numerous activities for various kinds of audiences including employees, local residents, community leaders, government, authorities and regional and national press. |
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| X Company, a leading international grain commercial firm sold a Feed Mill, which they owned in Japan, to Y Company, a Japanese feed firm, based on their plans to re-structure their global business resources. As Japan was viewed by X Company's management as a still very important market, strategic communication programs were required targeting employees who transferred to Company Y, local residents, economy opinion leaders, community leaders, authorities and the press. |
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For about 7 years Kyodo PR is working for the Flanders Foreign Investment Office. The purpose of the contract is to increase the awareness of this northern region of Belgium as an excellent location for Japanese overseas investments in Europe.
Kyodo organises press releases and conferences during VIP visits to Japan. And also in average four times a year a press tour is organised in several key sectors: Logistics, Chemicals, ICT, Biotechnology, and the Automotive sector.
As a result of the extensive coverage of Flanders in the Japanese media, Flanders became a well-known European region for Japanese foreign direct investment. |
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