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Japan's GDP is about 50 % the USA's with just 50% of their population. Japan is a well-developed country with customers who can afford and appreciate quality. At the same time, Japan is the forth largest importer after USA, China and Germany. Furthermore, Japan is the second most technologically advanced and powerful economy in the world after the US. In addition to these key facts, Japan has a strategic and centralized market location in Asia where most important technologies are diffused from or through Japan. When considering these key facts to expand your business, the Japanese market simply cannot be neglected.
Besides these economic perspectives, there are overall potential communication difficulties and cultural barriers to overcome, which may lead businesses to even further problems. Lawsuits, lost business relationships and bad reputations have been some of the unfortunate outcomes of poorly conducted communications programs. The complexity of Japanese culture mixed with language barriers creates additional difficulties for foreign firms that want to expand their businesses. Cultural differences may cause communication misunderstandings to start developing, which in turn may possibly lead business to inflate further problems with current and potential customers. Successful public relations (PR) to reach consumers and partners through the media in Japan are extremely necessary. As a professional PR agency, Kyodo PR is able to overcome any of these difficult conditions. From the initial expansion of your business in Japan to the final release of your product to the Japanese market, Kyodo PR is there to insightfully ensure that your message is clearly received. |
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KYODO PR's total resources are committed to maintaining and enhancing our relationships with reporters and editors at all levels of Japan's media structure. Contacts with the national news media centred in Tokyo, both print and broadcast, are maintained daily.
Various client events and campaigns mounted all over Japan through the years have allowed us to build close, working relationships with local newspapers and broadcast stations nationwide. Because of the mutual trust that has developed over the years, normally busy media people are inclined to give KYODO PR staff the time to speak to them, resulting in more attention for our clients.
A further advantage of developing, and maintaining, personal contacts with the news media is that it allows us to learn what is being considered newsworthy or particularly interesting at the moment, increasing our effectiveness in representing clients' interests. This information is used in advising clients and developing tactics to increase their media exposure. That's why personal contacts with the media are considered very important in our public relations philosophy. |
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| PR is very broad. Distribution of information from industries through media, to society is the general description of PR. Its context of information varies depending on the different fields. News releases may be related to an industry's new product, investment, human resources, activities, and so on. It is completely up to the media whether they will release the news or not. However, Kyodo PR emphasizes that if information is publicized, its PR impact will be very powerful. In order to obtain coverage, news releases must display significant value in terms of Japan- relevance. If published or broadcasted, it is not a one-way communication channel but rather the notion that it has been "approved" by a third party. |
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